(Beverly Hills, CA) -- Bosley® Professional Strength is pleased to announce the Beauty Bus Foundation as its official non 13profit partner. Bosley® Professional Strength, the first salon-only, comprehensive hair preservation regimen for men and women that helps maintain thicker, fuller-looking hair, will support the Beauty Bus Foundation both financially and with product donations. In addition, Bosley® Professional Strength will be a primary supporter of the first Beauty Bus Foundation Beauty Drive on April 25, 2010, which will include beauty treatments, brunch and a silent auction.
The Beauty Bus Foundation is a non-profit organization dedicated to enhancing the quality of life for home-bound, terminally or chronically ill patients and their primary caregivers. The group provides in-home beauty and grooming treatments, free of charge, to empower its clients, help them maintain dignity and give them respite during a difficult time.
"We're proud to be partnering with the Beauty Bus Foundation, which shares our desire to both promote beauty and help support those who need it in a unique and interesting way," said Bosley® Professional Strength President Eric McLemore. "They take something as simple as a haircut or blowout and use it to give clients and caregivers the time, attention and pampering that they so deserve."
The Beauty Bus Foundation, which currently serves the Los Angeles area, plans to expand nationally, and as the organization grows, Bosley® Professional Strength will grow with it. Bosley® Professional Strength also plans to find additional ways to support the organization, such as recruiting its stylists to lend their help to the cause.
"The support of companies like Bosley Pro make it possible for us to bring beauty home to patients and caregivers who so desperately need a lift, " says Co-Founder Alicia Marantz Liotta. "Bosley Pro's focus on fine and thinning hair is exactly what many of our clients, who are undergoing or have undergone serious medical treatments, deserve to help with the health of their hair and spirit. We are grateful to Bosley Pro for their dedication to the Beauty Bus Foundation and our constituents."
The Bosley® Professional Strength collection, launched in January 2010, includes daily-use thickening products for color-treated and non-color-treated hair, volumizing styling products and healthy hair treatments. In addition to providing salons and their clientele with efficacious volumizing, thickening and F.D.A.-certified re-growth products for fine and thinning hair, certified Affiliate Stylists can refer clients to Bosley centers nationwide for education on other options, including Propecia, Lasercomb and hair restoration services.
Bosley® Professional Strength is available at professional beauty salons and barber shops nationwide. Product prices range from $14.95 to $48.95. For more information, visit www.bosleypro.com.
For more information about the Beauty Bus Foundation, go to www.beautybus.org.
